As most people know, domain authority and also page authority are essential factors in how Google looks at your site and ranks it in searches. Firstly the difference between domain authority and page authority, or DA and PA if you see results from some tools.

In simple words, it is a plan to ensure your website and social media platforms work and bring more customers in your doors. It ensures that you have a website appealing to the customer, easy to navigate and is a brand that they can trust.

Social Media helps enforce your brand and it is important also to manage your on-line reputation (feedback from your customers).

Google is using hundreds of different ranking factors to rank results: There seems to be no clear single formula, with them mixing the order depending on the search query. Some of the things taken into account when a search term is entered into google:

The first thing you should do to find local clients for your business is to make sure all your listings are updated in all local directories. Some of these are listed below, so take note of them and then go check them out. You may never of listed your business in a directory yourself, but chances are you will be there. If you have a white pages listing or even yellow pages, you will be in most directories, this is just the nature of the internet these days. Local Search Engine Optimisation (SEO) is based on google or other search engines giving you points for the accuracy of your listing in that directory. The examples I have listed below will give you an idea of what to look for and although not every local listing directory is here, the main ones to start with are.