Your Local SEO Experts
Why Do You Need SEO?
BizzDesign offers a range of packages for any site looking to improve their rankings in all major search engines. We also look at your Branding and where you sit in your chosen marketplace. We have proven methods to bring the customers that wish to purchase from you to your door, the rest is up to your sales people to complete the sale.
If you are an ecommerce site and not a bricks and mortar business, then we will make sure your sales funnel is setup to take your customer on their purchasing journey smoothly to completion of payment.
A customers purchasing journey needs to be a smooth transition without and bumps that may frustrate them and cause them to go looking elsewhere for that service or product. This is done by understanding your customer and then their motivation for shopping with you and making sure they are happy with each step.
If you are new to the marketplace, and this also includes businesses that have been around for a long time but new to the internet, then it is important that you understand your customer, and that you must get your branding out there. As luck would have it, we are very good at planning and customising a path for you to achieve this. Look at the plans below and understand that any of them can and most certainly will be customised to fit your business and your needs.
What is SEO
SEO stands for Search Engine Optimisation, simply put, it means your site is optimized to be found in search engines like Google, Bing, and Yahoo!
Without turning this into a too complex explanation, SEO consists of two parts, On-Page SEO and Off-Page SEO. The ultimate aim of good SEO is to provide great organic search results and minimize the need to pay for advertising to attract customers. Everyone wants to be on page one of the search engine, but only a good strategy maintained over time will achieve this outcome.
On-Page SEO is made up of the following:
- Page Titles
- Keyword Density
- Meta Tags
- Canonical URL's
- XML Sitemap
- Alt Text
- Image Compression
- Code Best Practice
- Page Load Speed
There are other areas of On-Page SEO that is not listed, but also just as important. We have built a comprehensive list over the years when checking On-Page SEO of a site and use a number of third-party tools to check sites as compliant.
Before worrying about SEO, it is important that you know your market keywords and that any content carries keywords in titles and content. Our tools can research keywords for your industry trying to identify the best keywords for your branding message and the customer you need to reach.
Off-page SEO consists of two major parts:
- Backlinks and the validity of those links
- Your directory listings and social media penetration
Briefly, your backlinks should be valid and from pages/sites with good Domain Authority DA while your listings that appear in local directories and other directories on the web are updated and point to a valid page on your site. We use a few paid tools to find all your backlinks and then correct the valid ones and remove you from sites that will cause harm to your SEO status. Sometimes a site has been given over to someone promising instant results, which lasted for a short time, and then you found you dropped out of sight. More than often, this is caused by using blackhat methods which google and other search engines guard against and improve their methods of detecting this. If your site has been through this then it is a long process to remove these linked sites creating the problems.
It is very important that any directory listings you are found in have all your updated details and you fill in all the information that you can, including pictures that are relevant if the site allows for images. If the directory is old and you can not remove yourself, then we have methods to have that link removed by the search engine.
Using the correct social media for your market segment and finding the customers you want and need is very important. We will speak about this more in later articles.
Our Affordable SEO Packages
Bronze SEO Package
Silver SEO Package
Gold SEO Package
WHERE DO YOU START
The above explanation may have caused more confusion for you but hopefully, you got an idea about the need for SEO and why it is important to have someone plan this with you and guide you through the process from beginning to end.
Please contact us for more information, or request a Strategy Session for your business.