Balancing Personalised Experiences with Data Privacy: How Digital Marketers Navigate GDPR and CCPA
Privacy has become more critical than ever in today's digital age, where data is the new currency. As consumers become increasingly concerned about the security and use of their personal information, governments have responded with strict data privacy regulations. Two notable examples are the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States. For digital marketers, navigating the complex landscape of these regulations while still delivering personalised experiences presents both a challenge and an opportunity.