What are the Potential Benefits of Email Marketing?
If a company wants to communicate with a customer, the best way to do so is via email.
According to Hubspot, 86% of consumers prefer to receive promotional emails from companies with which they do business at least monthly (with 15% like daily emails). Emails are the most efficient way to announce a sale, share company news, or remarket to past customers.
In this article, we will discuss how to implement a good email marketing strategy so you can reap the benefits and conduct better email outreach to your business clients and potential customers.
What Basically is Email Marketing?
Simply put, email marketing is the use of email communications as part of a marketing strategy to achieve specific business objectives.
Emails can increase sales, improve customer engagement (via newsletters), acquire new customers, raise brand awareness, and reward customer loyalty.
Email marketing for existing clients and customers focuses on communication and awareness. Emails can be used to entice and attract potential customers to an outreach campaign.
The most effective email marketing campaigns can be segmented to cater to multiple personas for various initiatives. For example, one campaign may be designed to onboard new customers, while another may be designed to announce a Black Friday sale.
Here are a few more examples of email campaigns.
Email Marketing Campaign Types
Newsletters
Newsletters are an excellent way to keep your customers informed about your company. They usually include an introduction, description, and links with images informing customers about new products or services, industry news, important announcements, or any changes in your business that you want to communicate.
Welcome Messages
These emails are typically sent to new clients following online registration, but they can also be used for sales generation, lead follow-up, or brand awareness. A welcome message is most effective when combined with a special offer to increase customer interest or action.
Anniversary or Birthday Messages
This promotion increases customer retention and loyalty. This type of email highlights significant milestones for the brand or the customer and is typically accompanied by a special promo or discount code that they can use.
Limited Time Offers
This email campaign targets sales customers, particularly those who have purchased similar items or have not completed their purchase. These emails may also include promotional codes or discounts that expire after a certain period of time.
Abandoned Cart Emails
Again, sending an email about an abandoned cart can encourage customers to complete their purchases if you work in e-commerce. These emails could be automated messages in which the customer is asked to complete their purchase within a certain timeframe.
Do you want to learn more about how customers abandon shopping carts? Please see our previous blog on cart abandonment.
The Benefits of Email Marketing
Increase Customer Enthusiasm
Email marketing is a great way to generate customer interest. When done correctly, a newsletter is a low-cost, quick, and easy way to keep customers informed (and excited about) new product launches or promotions.
Increase Customer Loyalty
Email marketing allows you to stay in touch with customers and website visitors on a regular basis. Proven buyers also value being kept up to date on new products and promotions. According to studies, acquiring a new customer costs five times more than retaining an existing customer.
Improved Customer Outreach
Email marketing is more likely to be seen than social media updates, where users may miss announcements and simply scroll up their news feeds. Emails can be sent to thousands of users with a few mouse clicks. These users are free to read whenever they want, whether online or offline.
Simple to care for and inexpensive
As previously stated, email marketing is cost-effective and relatively simple and inexpensive to maintain. Email marketing services like MailChimp and ActiveCampaign have made the process easier, allowing for more automation and customization.
Increasing the Scope of Your Content Marketing Strategy
Emails, regardless of size or industry, can present a variety of business opportunities ranging from lead generation to customer engagement.
Naturally, email marketing is far too complex and multifaceted to be covered in a single article. Other factors that influence open rate and engagement include frequency, copy, and design.
BizzDesign offers email marketing solutions for you. Take a look at our available Email Marketing packages.
Visit our blogs for more information on all email marketing, branding, SEO, paid media marketing, social media marketing, graphic designs and many more.