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Unlock the Potential of SMS Marketing with These 7 Essential Tips

Unlock the Potential of SMS Marketing with These 7 Essential Tips

Not all SMS marketing campaigns are equal in effectiveness. Some companies fully integrate SMS marketing into their business strategy, while others consider it a secondary project.

According to a survey by Morgan Research, 89% of customers use their mobile phones while shopping, and as of 2019, 89.9% of Australians own a smartphone. Given these statistics, which company would have a more successful marketing campaign?

If you're already embracing SMS marketing, here are some tips and suggestions to maximise your success:

1. Establish an SMS Marketing Team

Implementing large-scale SMS marketing campaigns requires a diverse team of skilled professionals who can make the most of your digital marketing strategy. Roles to consider include an SMS marketing program expert, a retail expert, coordinators for on-location signage, digital creative designers, social media experts, promotions specialists, ROI and discount budget analysts, and more. By coordinating these areas and fostering close communication within the team, you can ensure effective marketing strategies and reap more significant benefits.

2. Understand Your Customers

Utilise a CRM (Customer Relationship Management) app to measure the success of your messages: Analyse purchase history and location-based demographics to send targeted messages to specific customers. For example, don't send an anti-wrinkle cream coupon to a twenty-year-old living in Boston if you're a cosmetics line. Segment your clients for targeted promotions and send bulk messages for general sales and promotions.

3. Craft Clear Messages

With only 160 characters at your disposal, being concise and to the point is essential. Avoid abbreviations, emoticons, and using all caps. Ensure your message is written in plain English and conveys the intended information. Avoid open-ended messages by providing specific or expiration dates for sales or coupons. Giving customers enough information and incentives makes them more likely to take action.

4. Incorporate Call-to-Action Buttons

Including calls-to-action in your SMS marketing texts enhances customer engagement. Here are some effective call-to-action options:

  • "Show this text": Request customers to show the text to earn a discount.
  • "Click here": Direct customers to additional information or details by providing a clickable link.
  • Text-to-Win: Encourage customers to enter a contest by texting, increasing engagement.
  • Text-to-Vote: Engage customers in mobile polling to gather feedback on your company.
  • "Buy now": Utilise this button for targeted messages, making it easier for customers to purchase.

5. Perfect Timing

SMS marketing thrives on immediacy. On average, it takes people about three minutes to open messages. To maximise effectiveness, send time-sensitive promotions and event reminders as last-minute impulses. Consider the timing that suits your specific audience, and avoid sending messages too early in the morning or too late at night. Typically, acceptable hours range from 8 am to 9 pm. Take it further by determining the best time to send messages to individuals based on their past interactions with your texts, allowing for ultra-targeted marketing.

6. Promote Opt-In Across All Channels

To encourage customers to opt in, provide opportunities at every point of contact:

  • Social media: Add a "Mobile Number" field on your Facebook page sign-up and an "Opt-in" button for SMS campaigns.
  • Website: Make sure SMS opt-in is prominently displayed on your website.
  • Newsletter: Include SMS opt-in visibility in your newsletter.
  • Point-of-sale: Train employees to ask customers if they want to opt-in for SMS promotions and sales.
  • Snail mail: Print instructions for SMS opt-in on coupons or promotional mail sent by post.
  • SMS: Send a text asking if they wish to opt in and instructions.

7. Focus on Your Best Clients

Identify your most loyal clients who consistently purchase from you, provide feedback, and promote your brand. Dedicate additional time and resources to this group of customers, leveraging their knowledge and loyalty to your advantage. Tailor in-depth polling questions specifically for them and offer unique rewards and benefits to show appreciation for their dedication.

By implementing these strategies, you can optimise your SMS marketing campaign and achieve tremendous success.

BizzDesign: Reliable Digital Marketing Partner

At BizzDesign, we have an in-depth understanding of the ever-changing digital marketing landscape. We take pride in being the reliable partner you can trust for all your digital marketing requirements. Our focus is crafting impactful strategies and implementing state-of-the-art techniques to propel your business forward.

Our team comprises seasoned professionals with extensive knowledge and expertise in navigating the digital realm with precision and creativity. Whether you need assistance with SEO, social media marketing, content creation, or any other aspect of digital marketing, we have the tools and insights necessary to deliver exceptional results.

By choosing BizzDesign, you can access a comprehensive range of services tailored to your goals and objectives. We strongly believe in the power of collaboration and work closely with you to understand your business and target audience. We can develop innovative solutions that drive engagement, generate leads, and enhance your online presence.

Don't let the complexities of digital marketing overwhelm you. Let BizzDesign be your guiding light in this digital era, providing the support and expertise you need to thrive in the online marketplace. Get in touch with us today to unlock the full potential of your digital marketing efforts.