How to Use AI SEO to Boost Your SEO Strategy

Every marketer who works with Search Engine Optimization knows how difficult it can be at times. However, by incorporating artificial intelligence into the mix, you can begin to see better results.

Do you envision some ultra-advanced lab somewhere in Silicon Valley developing mind-boggling technology that you will never be able to use when we say "artificial intelligence"?

That, however, is not the end of the story.

Artificial intelligence (AI) is the widespread practice of incorporating smart machines and services into our daily lives in order to improve, streamline, and enrich them.

AI can take many different forms.

• The Apple Watch that you are currently wearing? That’s AI.
• Your (super-apt) Netflix suggestions? Yup, AI.
• Your Google Maps telling you to take a different route because of unexpected heavy traffic? Again, AI.

If artificial intelligence is so pervasive (and useful), it's easy to see how important it can be in digital marketing, particularly for Search Engine Optimization (SEO).

That is why we have created this comprehensive guide in which we explain what AI SEO is and what benefits it can provide.

What is AI-Powered SEO?

Just as AI has become increasingly important in our daily lives — from fitness to food, shopping to travel — it is also becoming increasingly important in SEO.

AI-powered SEO analyzes keywords and site performance with AI tools to determine which steps can help you rank higher in search results.

AI can analyze data, determine which pages rank higher than yours, and advise you on how to raise the profile of your brand.

AI powers Google's BERT and Rankbrain algorithms, for example. 

Google also employs AI to improve and personalize its SERPs (search engine results pages).

Similarly, AI can assist you in developing a successful SEO strategy because of its ability to read, interpret, and store virtually unlimited amounts of data.

AI for SEO can help marketers discover popular keywords and topics. They can learn more about customers' purchasing habits and behaviours, as well as target markets, in a fraction of the time.

AI SEO in 2023: Where Are We Now?

Now that AI has reached the next stage of development, companies all over the world are competing to see who can best leverage the technology.

AI-powered SEO will become far more common in 2023 and beyond, particularly as businesses learn what it can do for their bottom line.

To demonstrate this point further, consider how top brands intend to combine AI and SEO in the coming year.

More AI information

MidJourney and ChatGPT are examples of generative AI, which means they can generate fully finished pieces based on text prompts.

For example, you can create a blog post about a topic in ChatGPT and then use MidJourney to generate images to go with it.

Realistically, you could repeat this process indefinitely, effectively eliminating the need for human writers, photographers, and illustrators.

Only 10% of marketers used AI-generated content in 2022. That figure is expected to rise to 58 percent by 2023. But that raises the question of whether AI content is any good.

The short answer is yes; when used correctly, AI content can be quite good. It does, however, have some significant drawbacks.

As more companies create this content, AI programs will use it as the foundation for new pieces, resulting in copies of copies of copies. Human-generated content will eventually stand out as more original, authoritative, and readable.

Another issue is that AI frequently creates content for the algorithm, which is especially problematic if you're focusing on SEO tactics. As a result, text and images may be less valuable to the reader, resulting in a lower rating for the content.

SEO has become even more important.

Despite the fact that SEO marketing has been around for years, brands are going all-in on this strategy in 2023. Up to 90% of businesses are laser-focused on SEO, especially now that AI programs enable them to do more with less infrastructure.

A greater emphasis on SEO can also result in a "compound interest" strategy that ensures high-ranking pages continue to dominate in the months and years ahead.

Basically, if a page already ranks first, other sites are more likely to link to it, establishing it as an authority in its niche.

What can artificial intelligence do for your SEO strategy?

To put it bluntly? 

AI can assist your brand in ranking much higher and staying ahead of competitors.

But let's take it a step further by highlighting the top three most impressive benefits of incorporating AI into your SEO strategy.

1. More efficiency, effectiveness, and speed

When it comes to managing your digital marketing, using AI for your SEO strategy can help you become faster, more efficient, and more productive.

Consider this: AI is highly automated, which means that long, time-consuming tasks are no longer necessary.

You can also be more strategic in the planning and delivery of your digital content creation because you don't need to hire developers to code software. 

What's the bottom line? Significant time and money savings.

The data that AI for SEO can provide is also extremely accurate and up-to-date, which helps boost productivity and inform important business decisions.

2. Customer Satisfaction and User Experience Have Improved

The goal of all AI tools is to provide the most relevant, useful, and personalized user experience possible.

In a nutshell, AI exists to improve your (and your clients') lives.

What if you can improve your client's lives by providing hyper-personalized services and products? 

They will return for more and tell others about how fantastic your brand is.

3. Higher Rankings/Positions

Last but not least, with an AI-powered SEO strategy, you can shoot for the stars.

That is, you can achieve higher SERP rankings both now and in the future.

One of the reasons is that AI, as we've seen, aids in the creation of a unique and exceptional user experience. 

And one of the main factors influencing your SERP ranking is user experience.

Furthermore, AI for SEO will help you to improve your rankings because it allows you to find and use the exact keywords, topics, and content that your audience is looking for.

6 Ways AI SEO Can Help You Improve Your Website

Knowing the value of AI and how many different companies will rely on it is one thing, but let's take a closer look at how you can use this technology for your own SEO marketing.

Here are six methods (along with tools) for boosting your SEO strategy.

1. Topics, Keywords, and Content That Is Relevant

Consider knowing EXACTLY what your target audience is looking for on Google and other search engines.

Consider knowing all of the words, phrases, and topics that excite and pique your customers' interest.

Stop daydreaming and start living, because AI SEO allows you to do just that.

Artificial intelligence tools can detect patterns in massive data sets and recommend which keywords to use to drive more traffic to your channels.

Similarly, these tools provide insights into the topics in which your top-ranking competitors are currently engaged.

As a result, you can take a page from their (digital) playbook and intercept some of their customers across multiple search queries.

Artificial intelligence can also be used to optimize existing content.

Simply ask your AI tool to analyze a piece of content you've already created and published online, and it will generate highly relevant suggestions on how to improve it so that it ranks higher for one or more keywords.

The Best AI Keyword Research Tools

AI is fantastic at providing valuable insights into which keywords to focus on and which related keywords can help boost your rankings. Although many tools can assist with this process, Twinword and CopyAI stand out. Here's a quick rundown of each tool.

Twinword: After entering a primary keyword, Twinword will provide you with a wealth of information, such as related semantic keywords, popular topics, and keyword patterns. From there, you can determine which keywords will be most helpful in optimizing your pages and content.

CopyAI: Although this program is designed for AI-assisted copywriting, it also has fantastic keyword research capabilities. Although you must verify which keywords are appropriate for traffic and conversions, this tool is excellent for generating new ideas and discovering keywords you might not have discovered otherwise.

2. Smarter Text and Voice Search

One of the top priorities of all search engines is to provide users with relevant and customized search results.

This is made possible by artificial intelligence, which enables search engines to process queries and then "predict" which specific results will be most relevant and useful to that search.

The "how" of this process is unclear, and Google search algorithms are constantly changing. 

What we do know is that AI plays a critical role in providing the best results to a query. And when we say "query," we don't just mean a text search.

More and more online users are turning to voice search to answer their questions. 

Artificial intelligence technologies such as processing-to-function and NLG (natural language generation) underpin voice search.

By incorporating AI-enabled voice search into your SEO strategy, you will expose your brand to a whole new customer segment that is increasingly using this search method.

The benefits to your bottom line can be astounding.

The Best Artificial Intelligence Tools for Text and Voice Search Optimization

Because people are increasingly using voice search, you should begin optimizing your content so that it appears as the top result, even for voice searches.

While there are no programs to help you specifically optimize for this, you can use digital assistants to see which results come up first and then reverse-engineer a process to outrank them.

Among the best AI-powered voice search programs are:

Alexa: Amazon Alexa is a virtual assistant that can be synced with a variety of smart home devices. You can ask Alexa to search for content similar to what you've created and see what she finds.

Google Assistant: Because Google's algorithm is the gold standard for SEO, using the Google Assistant search function to see where your content ranks make sense.

Overall, concentrating on rich snippets and bite-sized answers to specific questions can help you rise to the top.

3. Local SEO Lookups

One of the benefits of local SEO is the ability to connect with people who live or work in the same area as your company.

What exactly does this mean? 

It's simple: even in an age when most customer-brand interactions take place online, finding a point of physical connection is extremely meaningful (and comforting).

And guess what? Artificial intelligence can help you rank higher in local SEO searches.

Perhaps you've been struggling to ensure that your company appears in local SEO searches across all of its locations.

AI SEO, on the other hand, is here to change that.

You can use artificial intelligence to ensure that any changes or updates to your listings are picked up immediately and displayed correctly on search engines.

The Most Effective AI Tool for Local SEO

Because local SEO is based on location-specific content, you should research what is available and learn how to create better content for your target audience. Here is our recommendation for the best local optimization tool available.

MarketMuse: This tool helps you generate content ideas and see what your competitors are doing, which is especially useful for locally sourced content. MarketMuse can also determine what topics your audience is interested in, allowing you to create compelling content around those topics.

4. Content Creation that is Exciting (and Optimized)

One of the pillars of any successful digital marketing strategy is content creation.

However, in order to be truly effective, the content you create and publish online must be fully optimized.

How are you going to do this now? 

Probably by devoting a significant amount of time to researching relevant and trending keywords and topics and then creating content around them.

Of course, there is a much better way to accomplish this: AI technologies.

Because AI can help you identify the best and most relevant topics and keywords for your brand, it can also help you create better, more optimized content.

Aside from keywords and topics, AI-powered SEO content solutions can assist you in identifying better opportunities for link building, user intent, and more.

They can also help you optimize existing content by recommending the best search terms to include and the ideal length of a specific piece of content.

The Best AI Content Creation Tools

Although brands must exercise caution when using AI to create content, some tools can assist them in delivering high-quality content more quickly.

Overall, AI can be a powerful foundation for your content creation process if it is supplemented with a human element to verify and polish the information. Here are some of our favourite SEO content creation tools.

SEO.ai: SEO.ai is a one-stop shop that allows you to manage everything from keyword research to content delivery from a single platform and dashboard. So, if you want to avoid developing an SEO marketing strategy that relies on multiple tools, SEO.ai can be an effective way to achieve comparable results.

WriterAccess: Rather than creating content for you, WriterAccess uses AI to help you find writers with the necessary experience and style from a curated roster of talent. Then, you can provide them with as little as a keyword and word count in exchange for high-quality content. WriterAccess can also provide you with other AI tools, such as those that can verify the authenticity of your content and generate ideas for your website.

5. SEO Scaling on the Fly

If you know anything about SEO, you're probably aware that even the best and most targeted SEO campaigns can take a long time to produce results.

Usually, no less than six months.

Keyword research and optimization, as well as SEO content creation and repurposing, can be time-consuming and monotonous.

And how can you expect to scale up your SEO if it takes you so long to complete a task and see results?

With AI SEO, all of this can change.

You can forget about the stress of gathering, processing, and analyzing data with SEO tools based on artificial intelligence technologies. AI-powered SEO tools do all of the legwork for you.

And, by using these tools for data analytics and other time-consuming tasks, you can finally scale up your SEO — literally at the touch of a button.

The most effective AI tool for scaling SEO tactics

Once you've established an SEO strategy, you'll need to increase your content production in order to grow your brand.

Fortunately, AI can greatly assist with automation and analysis, allowing you to resolve issues as they arise and grow confidently.

HubSpot AI: HubSpot is already a market leader in digital marketing and SEO. Its new artificial intelligence tools can help you create more content in less time and promote it even faster. While these tools are still in the works, they assist businesses in increasing their online presence in a fraction of the time it would take to do everything manually.

6. User personalization

One excellent reason to use AI is to learn about your target audience and curate content to their specific interests.

Content customization is crucial for building a stronger bottom line and driving more conversions. It allows you to speak directly to each individual rather than in a generic manner.

Furthermore, because AI does all of the work, you can simply deploy a program, collect the data it generates, and automate your SEO strategy accordingly.

Because it allows your brand to create high-value content, user personalization is ideal for SEO.

Curated content generates more traffic and links, propelling you to the top of the rankings for your target keywords.

The Most Effective AI Tool for User Personalization

Based on the data AI collects, the best AI personalization tool gives you control over how you approach each customer. We like the tool below for data collection, personalization, and conversion for this purpose.

Monetate: This system is used by some of the world's largest brands to collect information on leads and customers. The platform is also simple to use, so you won't get lost while creating your next campaign. Best of all, you can design a personalized path for a lead to become a customer and, eventually, a long-term brand ambassador.

Finally, use AI SEO to optimize your strategies. 

If you want to effectively market your brand, incorporating artificial intelligence into your SEO strategy can help.

You will be able to improve your content creation, reach a more targeted and relevant audience, increase your business efficiency, support stellar customer experiences, and much more with AI for SEO.

And if you need assistance creating content, we've got you covered!

What exactly are you waiting for? The AI SEO revolution has already begun and will continue.